Evaluation Commentary Shooting

These are a list of topics roughly noted that we spoke about while filming -

• Create a promotional package for music album.
• Present a pitch to receive feedback for our concept
• Character idea's i.e. the suit guy, female character and tangerine character
• Story boarding media technology, filming process, prop/decor design
• Contextual themes, intertextual references, Goodwin's law with visuals/lyrical relationships
• Rough cut feedback
• Referring and updating our blog
• Copyright issues and official permission for song rights
• Compare the three products, how effective they were
• Technical issues we encountered
• Improvised some additional scenes
• Talk about the peer feedback received overall

(Draft for final evaluation - Vincent)

For our commentary evaluation video, we decided to find a suitable location where we'd have no disruption. Beforehand, we planned what topics to talk about for each question. Our teacher had also given us a clear explanation what answers the questions were demanding. The 2nd question was on the subject on comparing our three media products which required us to think objectively. This question required us to talk about the textual relationship between the music video and our ancillary products. We spoke on how the mise-en-scene for each of the ancillary product has a close resemblance.

(2)The similarity between the two is the mere presence of the main characters. For the magazine advert, we spoke about how we intended to let the audience know that our MV is an animation. We explicitly chose the color scheme to be black & white so we could allow the orange patches on the characters stand out. We believed this would show a good lyrical and visual relationship as the song is called "Sweet Tangerine". Our aim was to make the ancillary products appeal from teen to young adult viewers. This is why we decided to edit the couple together with the night sky background on the DVD cover. The combination of these mise-en-scene devices would allow the audience to think there's some narrative involved with integrated themes such as romance and fantasy.

(3) In general received positive reception for our animation in particular for our rough cut. For our pitch we managed the assertively express our points by displaying our blog. We had shown a strong visual relationship between the 3 products. The vital feedback was the fact we kept our blog up to date with any trivialities. Before we designed a lot of rough sketches with the variety of props/decor we'd require. To aid our planning we were suggested to refer to more relevant images from the Internet. This would help compliment for any current idea's that need developing.

(4) In order the achieve these results, a lot of research and planning was executed to confirm our idea's for the pitch. Overall, we had envisioned great ideas foor how our products would turn out. We had examined the lyrics carefully to plan our scenes that would have lyrical/visual correlation. However, we didn't take into account the type of shots we'd film to compliment the video's pace. One of the main feedback comments was to include more variety of shots and to fix the inconsistent lighting. We eventually managed to get round to curing the dull lighting via the Final Cut Pro filters with the guide of a technician. Despite being taught the right filters to help sort out the footage, we wasted valuable time attempting to figure out the correct effect around Final Cut. This was due to our novice experience. To prevent this from happening I think we should try to experiment with the options beforehand so we don't need to rely on extra support.

The major influences for our concepts were previous animation video's that inspired us. An example is the milkmaid done by previous A2 students. We took into close consideration how they edited the sequence while examining the lighting and choreography implemented in each scene. In the end we decided to take the real life props and analyze how the characters were designed to perform movements with their limbs. We also used google images to found a range of pictures to construct our mood board. This montage of images facilitated the film production of our animation so we wouldn't go off track from our story boarded scenes. However, we didn't anticipate us running out scenes to fill up the songs gap. This was due to the our inexperience with istopmotion as we weren't adapted to determining how much action should be filmed within a second. We were very fatigued after attempting to perfect the choreography in each scene so we ended up dismissing the time frame required per sequence. An improvement to work on this error is to keep referring to our storyboard time line in order to prevent us from creating extra ideas. Refreshing our technical pre-production materials such as the shot list and time line would definitely stop us from suffering deficient footage with our animation.

Before the post-production stage, we decided to experiment with the available filters in Final Cut. We did this to ensure that we could fix the lighting in case we encountered any inconsistencies.