How is the artist represented?
The artist is represented with a primary colour scheme. The layout of the digipack is primarily in one colour which is a plain plum colour. Once the digipack is open this colour contrasts with a pea green colour which makes it more visually exciting. This makes the artist appear abstract through the bold use of colour. The images for example, the paper cut out of a person on white paper, in reference to the artist could make him appear as plain or even slightly dull.
Is there a visual relationship between the digipack and any other product?
There is a analogy that can be associated with the Mary Poppins movie. One of the scenes that contain a similar visual style is where the men are dancing on the chimney tops. Despite the grainy colors, the whole concept of having a choreographed regime matches our dreamy sequence of Sweet Tangerine.
Does it follow the conventions?
The digipack we are analysing follows many of the typical conventions found on a digipack. for example, it has a clear track list displayed on the back cover, it has the album title and the name of the artist written on the front cover. Also on the back cover is a barcode and a production company logo. It also has a link to the bands website and other sites related to the production of the digipack. However, there isn't any obvious bonus tracks or additional features.
What is the special content?
The 3-cover digipak contains a bonus soundtrack disc containing the behind the scene production videos and extended interviews of the band. There was also a small manual book which contains the lyrics for a few of their favorite songs.
Does it have a strong mise on scene?
I believe that the mise-en-scene presented is genuinely strong and rich. Despite the monotone colour scheme utilized. A few abstract logos are incorporated with the trendy patterns used on the interior of the digipak. The urban patterns give a strong impression of the genre of the band's music. It indicates that this band is likely to have rough industrialized persona with the quality of their music.
How does it attract the audience?
The main attraction is the contrast use of colours between the interior and exterior design of the digipak. There is a limited amount of choices used for the exterior which makes the appeal seem simplistically bland but interesting to look at with the abstract artwork logos.
How can you tell who the audience is?
I think that a young audience ranged between 13-18 year old's would be attracted to this product.
The reason being is mainly due to the combined colours used to appeal to a accessible audience. You have the light shades of white surrounding the artwork on the exterior with a plain smooth purple background. The interior also serves an artistic pattern combining purple stripes and a diluted green cover. These visual contrasts also aid in making the band seem iconic to a general teen audience.
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